Why We’re Evolving: Introducing the Sterling Technology Summit

Sterling Family and Friends,

Over the years, our National Sales Meeting (NSM) has been a cornerstone event for our company—a time when our brightest minds and most dedicated individuals come together to share, learn, and grow. It has been a platform for celebrating our achievements and envisioning our future.

As we continue to evolve and expand, we recognize that our vision must grow with us. Our business is defined by more than just sales; it encompasses innovation, inspiration, connection, and thriving together. To reflect this broader scope and the dynamic nature of our journey, we are excited to announce the transformation of our annual event into the Sterling Technology Summit.

Broadening Our Horizons: The new name captures the essence of our expanded vision. It signifies not just a meeting, but a summit—a gathering of the best minds and talents at the pinnacle of their fields. It represents our collective effort to reach new heights in innovation and discovery.

Reflecting Our Core Principles

At Sterling, our values are the foundation of everything we do. The Sterling Technology Summit embodies these core principles:

• Ethical: We uphold the highest ethical standards in all our actions. This commitment ensures that every decision and strategy we implement is grounded in integrity and responsibility.
• Transparent: Open communication and clarity are crucial in all our interactions. By being transparent, we foster trust and collaboration within our company, with our partners, and with our clients.
• Predictable: Providing consistent and reliable solutions is key to meeting our customers' needs. Our predictable approach ensures that we deliver on our promises every time.
• Consistent: We maintain a steady and dependable approach in delivering high-quality services. Consistency in our operations helps us achieve excellence and build long-lasting relationships.

Introducing the Sterling Technology Summit Pillars

As we introduce the Sterling Technology Summit, we are baking in four key pillars that will define the event and its name going forward:

• Innovate: We push boundaries and transform visions into reality. Innovation is at the heart of our progress, driving us to explore new technologies and methodologies.
• Inspire: We ignite passion and empower greatness within our community. Inspiration fuels our collective ambition, motivating us to achieve remarkable goals.
• Connect: We weave threads of unity and strength to build lasting relationships. Connection is vital for collaboration and success, allowing us to leverage diverse perspectives and expertise.
• Thrive: We celebrate growth and embrace boundless potential. Thriving means continuously evolving and seizing opportunities to excel in everything we do.

What to Expect

The Sterling Technology Summit will continue to be a premier event, offering unparalleled opportunities for learning, networking, and growth. We will maintain the best elements of NSM while expanding the scope to include more diverse content, cutting-edge technology showcases, and collaborative sessions that drive our collective success.

Looking Forward

This change marks an exciting new chapter in our journey. By embracing the Sterling Technology Summit, we are setting the stage for a future where we can explore new frontiers, innovate with purpose, and thrive together as a unified force.

We look forward to seeing you at the summit and embarking on this remarkable journey together.

Warm regards,

Brad Moore
CEO, Sterling